Reddy: STYLE MADE FOR LIFE TOGETHER
Designed to Last: Exclusively available at Petco pet care centers and petco.com, Reddy was launched in 2018 and is one of the company’s most popular brands, inspired by millennial urban pet parents looking for high-quality, innovative, functional and sustainably-made products for their pets. The brand offers apparel, collars, leashes, harnesses, beds, bowls, feeders and travel accessories for everyday adventures.
REDDY SOHO: YOUR NEW URBAN BASECAMP
Pet-Centric Retail Experience: Reddy SoHo, located at 125 Prince Street, is the first concept flagship exclusively featuring an owned brand from Petco. The 1774 square foot boutique offers curated Reddy merchandise and pet-centric experiences such as a lounge area, adventure concierge (to come), fitting station, customization services, “Bark Board” for community updates, pet polaroid wall, complimentary pet treats and whipped cream cups, water stations and a JustFoodForDogs pantry.
Thoughtfully Designed: Designed in partnership with Little, Diversified Architectural Consulting and Droga5 as an edgy, urban boutique inspired by industrial design and complemented by Reddy’s bold color palette, patterns and textures, Reddy SoHo provides pets and pet parents with a thoughtfully-designed space to bond, recharge and find the latest must-have gear to style their best lives together. The store was created with sustainable materials such as reclaimed wood and salvaged brick and features innovative retail design and digital elements that offer an elevated, curated shopping experience for guests.
Media Kit:
Reddy SoHo Press Release
Hi-Res Store Images
MEDIA CONTACTS
Yvonne Tarrab, (858) 453-7845 x223256 or yvonne.tarrab@petco.com
Ventura Olvera, (858) 453-7845 x222820 or ventura.olvera@petco.com
