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Petco Expands Exclusive WholeHearted Product Line with New Cat Formulas
WholeHearted's extended assortment features grain-free, high-protein and antioxidant formulas

SAN DIEGO, Oct. 24, 2017 /PRNewswire/ -- Petco today announced an expansion of its exclusive private label brand, WholeHearted, with a newly-launched line of cat food and treats. This affordable, high-quality product line features thoughtfully crafted recipes with quality ingredients and healthy nutrients for cats of all life stages.

Petco expands exclusive WholeHearted product line with new cat formulas

WholeHearted celebrates the powerful bond pet parents share with pets and the important role nutrition plays in their daily lives together. WholeHearted features real life-changing stories from Petco customers on every bag.   

"We've seen how much our customers love WholeHearted for their dogs and we couldn't be any more excited to now offer that same great, quality nutrition to cats," said Rebecca Frechette, Petco executive vice president, chief merchant officer. "Every pet deserves nutrient-packed, wholesome and thoughtfully made meals and we believe these recipes offer all of that for an affordable price."

WholeHearted formulas are power-packed to provide maximum nutritional benefits with Omega-3 fatty acids for healthy skin and coat, feline probiotics to help maintain digestive health, antioxidants for immunity, and essential vitamin and minerals.

The WholeHearted product line, which first launched in 2016, is offered exclusively at Petco, Unleashed by Petco, wholeheartedpets.com and drsfostersmith.com.   

The dry and canned wet food formulas, treats and Healthy Benefits dry formulas are available now in stores and online. The Healthy Benefits Dry Formulas include:

  • Easy Digestion – Contains multiple fiber sources and contains live active cultures to help support the feline's digestive process.
  • Weight Control – Uses L-Carnitine to help metabolize fat into energy. It also partners with high-quality chicken protein to help maintain and support strong and lean muscle mass.

On Nov. 22, WholeHearted will expand its cat assortment with wet pouch recipes and Healthy Benefits wet formulas.  

Life is better with your pet by your side. And a complete wholesome diet means more great times with them. Share your #WholeHeartedPets moment on social media—the adventures, the cuddles and the laughter—for a chance to be featured on a future bag, can or pouch of WholeHearted.

For more information and full product details on WholeHearted, visit petco.com or wholeheartedpets.com.

About Petco and the Petco Foundation
With more than 50 years of service to pet parents, Petco is a leading pet specialty retailer that obsesses about delivering health and happy experiences for pets and the people who love them. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; digitally-delivered pet health advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $200 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

Megan Oxford, megan.oxford@petco.com


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