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Petco Partners With NBC and Telemundo Owned Stations for "Clear the Shelters" Nationwide Pet Adoption Campaign
Petco ambassadors will be dispatched to participating shelters Saturday, August 19 to help pet parents prepare to welcome their new pets home

NEW YORK, Aug. 7, 2017 /PRNewswire/ -- Petco returns as a national sponsor of NBCUniversal Owned Television Stations' Clear the Shelters pet adoption campaign for a second consecutive year. On Saturday, August 19, 2017, Petco partners will be present at participating animal welfare organizations to answer questions from potential pet adopters and their families. Petco will also be distributing "Welcome to the Family" packets containing information for new pet parents along with coupons for pet supplies.

Petco (PRNewsFoto/Petco)

Clear the Shelters is a nationwide pet adoption campaign that is spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal that includes 30 NBC and Telemundo-owned stations. The stations' Clear the Shelters third annual pet adoption campaign has become a popular event for communities nationwide and includes the participation of hundreds of animal welfare organizations. On August 19, participating animal shelters will offer low cost or waived pet adoption fees. The NBC and Telemundo owned stations' third annual Clear the Shelters effort has helped to inspire local communities to take action and open their homes to animals in need. Since the effort was expanded nationally in 2015, the stations' Clear the Shelters pet adoption campaign has resulted in more than 70,000 pet adoptions.

"Petco has been an fantastic partner to the owned stations and we're excited to work with a company that is deeply committed to pet adoption issues and helping families have the resources and information they need to provide the best care to their newly adopted pets," said Bruce Kallner, Senior Vice President of Strategic Sales and Marketing, NBCUniversal Owned Television Stations. "The Petco Foundation has also been a great supporter of our Clear the Shelters campaign and we're pleased to work with a non-profit organization that shares our goal of matching homeless pets with new, permanent homes."

"With more than 50 years in the pet specialty business, Petco understands and celebrates the importance of the incredible bond between pets and pet parents," said Charlie Piscitello, chief people officer at Petco. "Clear the Shelters allows us to extend our year-long animal adoption efforts and offers our immensely passionate store partners the ability to help even more families start out with the tools and knowledge they need to make their relationship with their new pet as rewarding as possible." 

For more information about the pet adoption campaign, visit ClearTheShelters.com. You can also follow the effort on Twitter, Facebook and Instagram by using the hashtags #ClearTheShelters, #ThinkAdoptionFirst and #LoveMyPet.

About Petco and the Petco Foundation
With more than 50 years of service to pet parents, Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; digitally-delivered pet health advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $185 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

About NBCUniversal Owned Television Stations
NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 30 NBC and Telemundo local television stations, a regional news network and their associated websites and digital platforms, as well as a group of out-of-home properties, a production company, an in-house marketing and promotions company and two national multicast networks, COZI TV and TeleXitos. The local stations, which can be viewed in 37 percent of U.S. homes and in Puerto Rico, produce and deliver their local communities compelling and unique local news, real-time weather forecasts, consumer and investigative reports and entertainment programming across all platforms to help keep their English and Spanish-speaking audiences informed anytime and anywhere.

Megan Oxford, megan.oxford@petco.com

 

SOURCE Petco